Algorithmic Memories on show at Link Cabinet

14 June 2015 | category: exhibits

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on show at Link Cabinet from May 6 to May 30, 2015.
documentation of the project: http://www.linkartcenter.eu/archives/3564

Algorithmic Memories by Marco Cadioli is a series of videos generated by Google+ for its users, and investigates some crucial current topics such as the representation of the self in social networks and the standardization of emotions and memories.

“Year in Photos” is the title of the videos that Google+ made for its users as an end of the year 2014 gift. All these videos have been generated by an algorithm selecting the images that were supposed to be the best among the ones on the user account. Some of them are the actual shooting; others have been generated by a software able to pinpoint the best smiles among similar pictures and combine them in a single, perfect pic. Selected, cropped and combined with a soundtrack, these images are assembled following a specific sequence that remains the same in all videos.
Cadioli places selected “Year in Photos” videos side by side on the same web page, allowing the viewer to identify similarities and recurring patterns, and bringing to visibility the increasing, though usually almost invisibles role played by algorithms not just in the selection of available content, but also in the management of the storytelling and the representation of the self. A phenomenon that, according to the artist, is generating an effect of standardization of memories and emotions, in a context in which the format is much more important that the content.

Link Cabinet is a single web page hosting solo shows where artists exhibit a single, site-specific artwork. Conceived as a white and neutral exhibition space with an essential interface, Link Cabinet is a blank space that will be transformed by the works on display. After the show, the projects won’t be available on the site anymore. Link Cabinet is a project by Matteo Cremonesi for the Link Art Center.